Good advertising can come with a BIG price tag, so it’s only natural that you’d want to be absolutely sure that your money is being put to good use. But how can you measure this? Well, the good news is, if you’re receiving weekly or monthly reports, the answer is right there. However, a good agency will admit when the numbers aren’t where they should be, and will have a discussion with you on how to move forward to improve and develop a plan that will work better. On the other hand, a shady agency might be telling you that the numbers are great when that’s not actually the case. Here’s what you should be looking at to make sure you are getting what you’re paying for:
Do your own due diligence
You don’t have to take your advertising agency’s word as gospel. In fact, we urge you to pour over the reports yourself, if anything just to get acquainted with what the numbers mean and how things work. Also, don’t be afraid to ask questions of the agency you’re working for. Call them out even, if you sense something is wrong. If they can’t explain themselves, you’ve got work to do. But if they can, you’ll learn so much about how advertising works and develop a newfound respect for what all your agency is doing behind the scenes.